I take an inside-out approach to photography, focusing on the details that make sport beautiful.  My journalism background inspires me to tell stories with my work and my full-time career as a creative director in the sports industry allows for a well-rounded approach.  I work with social media teams, marketing and sponsorship departments on a daily basis helping build creative campaigns, strategy and execution in my day job, so I understand the important role photography plays in sports business.  I may merely moonlight as a photographer, but I leverage my experience to amplify the effectiveness of visual media.